This video and transcript will instruct you how to develop your own marketing strategy for your healthcare practice. In the past 20 years of experience, I have found this is the most important step to ensure you stop wasting money on marketing that you don't need or that doesn't work for you, but will provide you with direction and focus
Should you invest in a Marketing Plan for your Healthcare Practice?
If you're not convinced and you're not sure if you should invest time into developing your own marketing strategy? I want you to ask yourself these three questions.
Do you know how much money you make because of your marketing activities?
Do you know which marketing activities are bringing in new patients for you or which ones have just not worked at all?
Can you financially show the results of your marketing activity? So if you spent $100 on an ad, do you know how much money that has actually brought into your practice?
If you don't know the answer to any of these questions, here are 3 reasons why I would advice you spend time on developing your marketing plan
You have a great chance of success with your marketing activities if you spend the time developing a marketing strategy, over 500% greater chance of success(1). And that's because you've created a focus on what's going to work for your practice vs what's not going to help you reach your goals. This insights you gather from this process will help you develop messages that resonate with your target audience/patient
Provide you with a much clearer direction and focus on what you can say yes to and what you say no to. For example, If someone came to you, say, hey, you need to advertise in our paper or you need to actually be on TikTok, you can actually answer confidently yes or no, based on whether it will help you reach your goals developed in your marketing strategy.
The marketing activities that you implement are 400% more likely to be successful because of the insights you gathered through this marketing strategy process(2).
3 Steps to a successful Marketing Plan for your Healthcare Practice
So if you're now convinced you need to develop your own marketing strategy, I'll take you through 3 key steps to developing your own, personalised strategy, either video or text
Three key steps to developing your marketing roadmap.
1. Exploring your Market
You'll understand what your competitors are doing well, what they don't do so well, uncover gaps and trends occurring in the market that you could potentially take advantage of?
The power of a marketing roadmap is exploring the following and gathering valuable insights
The market you compete in
Market trends impacting your business
Your target patient
The patient experience
Reviewing your competitors
2. Set your Direction
Once you've explored your market environment, you can distill it down into a clear direction or strategy for your marketing
Understand your practice strengths and weaknesess
Understand potential opportunities and threats to your practice
Position your practice in the mind of your current and future patients
Identify your marketing goals
3. How do you get there?
Now you know where you need to focus and the direction you need to take, what actions do you need to implement to reach your goals. You will explore which marketing activities are applicable for your target audience and which messages will resonate.
So these are the three steps I'm going to take you through in the next three videos or transcripts so you can develop your own marketing roadmap.
It you're having trouble or just need some simple questions answered then don't hesitate to contact us at contact@aquabluemarketing.com
Thank you .
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